Morritt’s Resorts are one of the leading vacation destinations in the Cayman Islands,
with the properties: Morritt’s Tortuga Club, Morritt’s Grand Resort, Morritt’s Residences and The Londoner.
Responsible for the complete rebranding, art direction and production of all Morritt’s web properties and all print / digital collateral, including 40’ advertisement in the Owen Robert’s International Airport (incorporating original video display).
The designs had to reflect the Resorts’ vision (a progressive, guest centred operation), while keeping production costs low and portraying a safe and fun and dynamic vacation destination.
The design had to meet with the expectation of the owner and board of directors, and stand apart from the other resorts on Grand Cayman – a highly competitive market.
Complete rebranding of the Resorts bringing a consistent and upscale aesthetic to all graphic materials. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.
DH Creative’s responsibilities
Responsible for rebranding, art direction and production of all Morritt’s web properties and all print / digital collateral.
The President and board members confirmed that the rebranded site exceeded all communication objectives and effectively doubled traffic to the website.