Duncan Card: Corporate Website

www.duncan-card.com

Complete rebranding package          

Duncan C. Card is a prominent lawyer and corporate director operating from Bermuda and Canada.

Project Parameters

Responsible for complete brand overhaul and the art direction / production of Duncan’s website.

Communication Challenges

The design had to reflect Duncan’s need for a professional image while keeping production costs low.

Design Solution

Rebranded Duncan and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.

Outcome

The rebranded site exceeded all communication objectives and resulted in appearing on the first page of Google for selected key phrases.

BSG BUSINESS SERVICES GROUP, PRAGUE

www.globalbsg.com

Complete rebranding package

BSG Business Services Group is a premier executive events management provider in Western and Central Europe.

Project Parameters

Responsible for complete brand overhaul and the art direction / production of the company’s website and all print collateral.

Communication Challenges

The designs had to reflect the company’s need for an upbeat and modern image while keeping production costs low and promoting the company as world-class provider.

The design had to meet with the expectation of the senior staff, and compete with international events management companies in the region and beyond.

Design Solution

Successfully rebranded the company and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.

Outcome

The Principal confirmed that the rebranded site exceeded all communication objectives.We continue to provide solutions to all of BSG’s design needs.

CP Group of Companies, Prague

www.c-parity.com

Rebranding Package          

The CP Group of Companies is a premier events management provider in Western and Central Europe.

Project Parameters

Responsible for complete brand overhaul and the art direction / production of the company’s website and all print collateral.

Communication Challenges

The designs had to reflect the company’s need for an upbeat and modern image while keeping production costs low and promoting the company as world-class provider.

The design had to meet with the expectation of the senior staff, and compete with international events management companies in the region and beyond.

Design Solution

Successfully rebranded the company and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.

Outcome

The Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 100% increase in traffic to the site.

QUEEN ELIZABETH II BOTANIC PARK, CAYMAN ISLANDS

www.botanic-park.ky

Responsive Web Design

The Queen Elizabeth II Botanic Park is a unique blend of natural beauty, culture and history in the Cayman Islands.

The park is administered by the Cayman Islands Tourist Attraction Board, for which I have recently been awarded the redesign of all properties administered by the Board.

Project Parameters

Responsible for brand development and the art direction / production of the park’s website.

Communication Challenges

The designs had to reflect the park’s desire for an upbeat and modern site while keeping production costs low and portraying an educational and family friendly destination.

The design had to meet with the expectation of the The Tourist Attraction Board and senior staff, and compete with private tourism attractions on Island.

Design Solution

Successfully completely rebrand the park and bring an consistent and upscale aesthetic to their web presence. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.

DH Creative’s responsibilities

Responsible for art direction, design, and production of the site.

Outcome

The Tourist Attraction Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 40% increase in traffic to the site.

MORRITT’S RESORTS

www.morritts.com

Complete rebranding package            

HORIZONS MAGAZINE

Cayman Airways Inflight Magazine

Horizons Magazine was Cayman Airways’ inflight magazine available on all flights to and from the Cayman Islands, as well as multiple outlets on Grand Cayman, Little Cayman and Cayman Brac.

Project Parameters

Responsible for the complete rebranding, art direction, production and proofing of Cayman Airways’ inflight magazine, it’s web property and internal advertisements for a variety of local businesses.

Communication Challenges

• The rebranded design had to reflect the upscale, professional and friendly nature of the Cayman Islands as a business and vacation destination.

• The design had to meet with the expectation of the airline and it’s board of directors, and stand apart in the highly competitive market of available magazine publications.

• The design had to provide it’s readers with comprehensive local resources which would make their stay easier and more enjoyable.

Design Solution

Successfully rebranded the Magazine completely and brought a consistent and upscale aesthetic to the publication.

DH Creative’s responsibilities

Responsible for complete rebranding, art direction, design, layout, production and proofing.

Outcome

The airline and it’s board of directors confirmed that the rebranded materials achieved all objectives. Streamlined production, reduced production costs and increased advertiser revenue by 20%.

PEDRO ST. JAMES NATIONAL HISTORIC SITE, CAYMAN ISLANDS

www.pedrostjames.ky

Responsive Web Design

Pedro St. James is a unique blend of beauty, culture and history in the Cayman Islands.

The site is administered by the Cayman Islands Tourist Attraction Board, for which I have recently been awarded the redesign of all properties administered by the Board.

Project Parameters

Responsible for brand development and the art direction / production of the site’s website.

Communication Challenges

The designs had to reflect the park’s desire for an upbeat and modern site while keeping production costs low and portraying an educational and family friendly destination.

The design had to meet with the expectation of the The Tourist Attraction Board and senior staff, and compete with private tourism attractions on Island.

Design Solution

Successfully completely rebrand the park and bring an consistent and upscale aesthetic to their web presence. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.

DH Creative’s responsibilities

Responsible for art direction, design, and production of the site.

Outcome

The Tourist Attraction Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 50% increase in traffic to the site.

Liquor Control Board of Ontario Annual Reports

The LCBO is one of the world’s largest buyers and retailers of beverage alcohol with over $5 billion of sales. Through more than 654 retail stores, catalogues and special order, it offers nearly 22,700 products annually to consumers and licensed establishments. Responsible for the design and production of four LCBO annual reports.

Project format

Bound copy, Bilingual (English & French) versions

Communication Challenges

The design had to reflect the LCBO’s strategic vision (a progressive, market-driven but socially responsible retailer of consumer products), while keeping production costs low and portraying a fiscally responsible government agency.

The design also had to emphasize employee contributions to the LCBO’s success,
as part of a larger employee recognition strategy.

Design had to meet with the expectation of the LCBO’s board of directors, many from the private sector who would judge the report against the best in the private sector.

Design Solution

We were able to successfully match the look and feel of the report to the LCBO’s overall corporate image. The report included original photos of employees and their individual stories, which served to highlight their contributions to the success achieved by the LCBO in that year.

DH Creative’s responsibilities

Responsible for art direction of location photography, design, layout and production. Managed the press proofing of the report to ensure that the design specifications and the client’s expectations were met.

Outcome

LCBO Director of Communications Bill Kennedy and LCBO’s stakeholders confirmed that the report achieved its communication objectives., DH creative reduced costs and helped to elevate the brand.   

CANADIAN ORGANIZATION OF MEDICAL PHYSICISTS

Web, Print & Electronic Collateral

The Canadian Organization of Medical Physicists (COMP), is the main professional body for medical physicists practicing in Canada.

Responsible for the art direction and production of all print collateral, and various electronic presentations and web properties.

DH Creative continues to supply COMP with it’s design needs.

DUNSIRE MANAGEMENT

www.dunsiremanagement.com

Responsive web design + custom property search features

Dunsire Management is the property management division of Dunsire Incorporated, and complimented by Dunsire Developments. A true Canadian real estate success story, Dunsire Developments has an enviable track record with deep experience building and managing residential communities in cities across Ontario.

WEST INDIAN TRADING COMPANY

Print advertising campaign

KIRK FREEPORT

Advertising Print Campaigns

Kirk Freeport Ltd. has been the premier retailer of duty free jewellery, watches, fragrances, leather, crystal and accessories in the Cayman Islands since 1972. The company has 22 stores in the Caymans, and stocks the widest range of duty-free products in the Caribbean.

Responsible for the art direction (including photographic) and production of several full print advertising campaigns, as well as catalogue design and production. The ads still appear in Grand Cayman’s most prominent publications.

TYNDALE UNIVERSITY COLLEGE AND SEMINARY

Annual report design

Tyndale offers a variety of degree programs in a wide range of disciplines and fully accredited programs at both the undergraduate and graduate levels. Founded in 1894, currently there are over 1,200 students and 9,000 alumni.

Provided art direction for Tyndale’s annual report.