The Liquor Control Board of Ontario

The Liquor Control Board of Ontario (LCBO)

Goals

DH Creative was engaged to art direct and produce 4 annual reports for the Board.

Background

The Liquor Control Board of Ontario (LCBO) controls and advances the socially responsible sale and distribution of alcohol in Ontario, and transfers profits to the province to support priority programs for the people of Ontario. LCBO operates over 660 stores across Ontario and also serves consumers online through the LCBO e-commerce website, catalogue and special order sales. LCBO authorizes agency stores in smaller communities to sell to the public. The agency also serves wholesale customers: grocery stores, licensees (licensed bars and restaurants), the Beer Store and duty free stores.

Scope

Annual reports art direction and production
Location photography

Outcome

The LCBO President, Director of Communications & stakeholders confirmed that the reports exceeded all communication objectives.
Completed design and full production (including hands-on press approval) of four LCBO annual reports in total.

“Excellent results. Their services would be an asset to any organization.”

Sheridan Huges
Communications co-ordinator, LCBO

Journeys by Van Dyke

Journeys by Van Dyke

Project

DH Creative was engaged to provide art direction and production of the company’s print and digital collateral (including 20 unique catalogues).

Background

Journeys By Van Dyke provides curated luxury travel experiences. Run by the Van Dyke family, it has a deep-rooted history of comfortable travel and excellent service. The company offers land, sea, river & rail tour services for its Canadian customers.

Scope

Art direction and production for 20 unique catalogues
Design and production of travel itineraries
Wayfinding design
Poster design
Interactive PDF forms

Outcome

Successfully completed 12 unique catalogues/itineraries (averaging 50 pages each) under budget and ahead of 70 day deadline.

“We’ve worked with several agencies before, but none matched their level of craft and creative insight.”

Robert Moya
Director, Journeys by Van Dyke

COMP

Canadian Organization of Medical Physicists

Project

DH Creative was engaged to create a complete branding package, including logo, branding guidelines and various print and digital designs. DH Creative provides ongoing design and print brokering for COMP’s quarterly magazine InterActions.

Background

The Canadian Organization of Medical Physicists (COMP) is the main professional body for medical physicists practicing in Canada. The membership is composed of professional physicists, scientists, and academics located at universities, hospitals, cancer centres, and government research facilities such as the National Research Council as well as graduate students in medical physics programs and post-doctoral fellows.

Scope

Logo
Branding guidelines
Print & digital collateral
Design and print brokering for quarterly magazine
Annual reports
Specialty logos

Outcome

Reduced production cost of magazine by 20%.
Elevated the image of the organization as a leader in the international field of medical physics.

“Every deliverable exceeded what we thought was possible within our timeline and budget.”

Andrew Richardson
The Canadian Organization of Medical Physicists

The Theosophical Society in Canada

The Theosophical Society in Canada

Goals

DH Creative was engaged to create a complete branding package, including logo, website, design and print brokering for their periodic journal.

Background

The Canadian Theosophist promotes a nonsectarian approach to spirituality that draws heavily on Eastern philosophies, particularly Brahmanism and Tibetan Buddhism.

Scope

Logo
Branding guidelines
WordPress website
UX/UI
Print & digital templates
Advanced search engine optimization
Design and print brokering for periodic journal

Outcome

Doubled traffic to the site within 4 months of launch.
Increased membership by 20% within same timeframe.

“The final product wasn’t just beautiful, it was intuitive, functional, and exactly what our users needed.”

Paul Carroll
Vice President, The Theosophical Society in Canada