The Liquor Control Board of Ontario (LCBO)
Goals
DH Creative was engaged to art direct and produce 4 annual reports for the Board.
Background
The Liquor Control Board of Ontario (LCBO) controls and advances the socially responsible sale and distribution of alcohol in Ontario, and transfers profits to the province to support priority programs for the people of Ontario. LCBO operates over 660 stores across Ontario and also serves consumers online through the LCBO e-commerce website, catalogue and special order sales. LCBO authorizes agency stores in smaller communities to sell to the public. The agency also serves wholesale customers: grocery stores, licensees (licensed bars and restaurants), the Beer Store and duty free stores.
Scope
Annual reports art direction and production
Location photography
Outcome
The LCBO President, Director of Communications & stakeholders confirmed that the reports exceeded all communication objectives.
Completed design and full production (including hands-on press approval) of four LCBO annual reports in total.
“Excellent results. Their services would be an asset to any organization.”
– Sheridan Huges
Communications co-ordinator, LCBO
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