Responsible for brand development and the art direction / production of the company’s professional website.
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Responsive web design + custom property search featuresPencer Real Estate is an independent real estate agent for the Toronto region.
Responsible for brand development and the art direction / production of the company’s professional website.
Duncan C. Card is a prominent lawyer and corporate director operating from Bermuda and Canada.
Responsible for complete brand overhaul and the art direction / production of Duncan’s website.
The design had to reflect Duncan’s need for a professional image while keeping production costs low.
Rebranded Duncan and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.
The rebranded site exceeded all communication objectives and resulted in appearing on the first page of Google for selected key phrases.
BSG Business Services Group is a premier executive events management provider in Western and Central Europe.
Responsible for complete brand overhaul and the art direction / production of the company’s website and all print collateral.
The designs had to reflect the company’s need for an upbeat and modern image while keeping production costs low and promoting the company as world-class provider.
The design had to meet with the expectation of the senior staff, and compete with international events management companies in the region and beyond.
Successfully rebranded the company and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.
The Principal confirmed that the rebranded site exceeded all communication objectives.We continue to provide solutions to all of BSG’s design needs.
Rebranding Package The CP Group of Companies is a premier events management provider in Western and Central Europe.
Responsible for complete brand overhaul and the art direction / production of the company’s website and all print collateral.
The designs had to reflect the company’s need for an upbeat and modern image while keeping production costs low and promoting the company as world-class provider.
The design had to meet with the expectation of the senior staff, and compete with international events management companies in the region and beyond.
Successfully rebranded the company and implemented a consistent and modern aesthetic. Through advanced search engine optimization, traffic was effectively doubled with the company appearing on first page of Google results for selected key phrases.
The Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 100% increase in traffic to the site.
Responsive Web DesignThe Queen Elizabeth II Botanic Park is a unique blend of natural beauty, culture and history in the Cayman Islands.
The park is administered by the Cayman Islands Tourist Attraction Board, for which I have recently been awarded the redesign of all properties administered by the Board.
Responsible for brand development and the art direction / production of the park’s website.
The designs had to reflect the park’s desire for an upbeat and modern site while keeping production costs low and portraying an educational and family friendly destination.
The design had to meet with the expectation of the The Tourist Attraction Board and senior staff, and compete with private tourism attractions on Island.
Successfully completely rebrand the park and bring an consistent and upscale aesthetic to their web presence. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.
Responsible for art direction, design, and production of the site.
The Tourist Attraction Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 40% increase in traffic to the site.
Complete rebranding package Morritt’s Resorts are one of the leading vacation destinations in the Cayman Islands,
with the properties: Morritt’s Tortuga Club, Morritt’s Grand Resort, Morritt’s Residences and The Londoner.
Responsible for the complete rebranding, art direction and production of all Morritt’s web properties and all print / digital collateral, including 40’ advertisement in the Owen Robert’s International Airport (incorporating original video display).
The designs had to reflect the Resorts’ vision (a progressive, guest centred operation), while keeping production costs low and portraying a safe and fun and dynamic vacation destination.
The design had to meet with the expectation of the owner and board of directors, and stand apart from the other resorts on Grand Cayman – a highly competitive market.
Complete rebranding of the Resorts bringing a consistent and upscale aesthetic to all graphic materials. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.
Responsible for rebranding, art direction and production of all Morritt’s web properties and all print / digital collateral.
The President and board members confirmed that the rebranded site exceeded all communication objectives and effectively doubled traffic to the website.
Horizons Magazine was Cayman Airways’ inflight magazine available on all flights to and from the Cayman Islands, as well as multiple outlets on Grand Cayman, Little Cayman and Cayman Brac.
Responsible for the complete rebranding, art direction, production and proofing of Cayman Airways’ inflight magazine, it’s web property and internal advertisements for a variety of local businesses.
• The rebranded design had to reflect the upscale, professional and friendly nature of the Cayman Islands as a business and vacation destination.
• The design had to meet with the expectation of the airline and it’s board of directors, and stand apart in the highly competitive market of available magazine publications.
• The design had to provide it’s readers with comprehensive local resources which would make their stay easier and more enjoyable.
Successfully rebranded the Magazine completely and brought a consistent and upscale aesthetic to the publication.
Responsible for complete rebranding, art direction, design, layout, production and proofing.
The airline and it’s board of directors confirmed that the rebranded materials achieved all objectives. Streamlined production, reduced production costs and increased advertiser revenue by 20%.
Responsive Web DesignPedro St. James is a unique blend of beauty, culture and history in the Cayman Islands.
The site is administered by the Cayman Islands Tourist Attraction Board, for which I have recently been awarded the redesign of all properties administered by the Board.
Responsible for brand development and the art direction / production of the site’s website.
The designs had to reflect the park’s desire for an upbeat and modern site while keeping production costs low and portraying an educational and family friendly destination.
The design had to meet with the expectation of the The Tourist Attraction Board and senior staff, and compete with private tourism attractions on Island.
Successfully completely rebrand the park and bring an consistent and upscale aesthetic to their web presence. Through advanced search engine optimization, traffic was effectively doubled with the property appearing on first page of Google results for selected key phrases.
Responsible for art direction, design, and production of the site.
The Tourist Attraction Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 50% increase in traffic to the site.
The LCBO is one of the world’s largest buyers and retailers of beverage alcohol with over $5 billion of sales. Through more than 654 retail stores, catalogues and special order, it offers nearly 22,700 products annually to consumers and licensed establishments. Responsible for the design and production of four LCBO annual reports.
Bound copy, Bilingual (English & French) versions
The design had to reflect the LCBO’s strategic vision (a progressive, market-driven but socially responsible retailer of consumer products), while keeping production costs low and portraying a fiscally responsible government agency.
The design also had to emphasize employee contributions to the LCBO’s success,
as part of a larger employee recognition strategy.
Design had to meet with the expectation of the LCBO’s board of directors, many from the private sector who would judge the report against the best in the private sector.
We were able to successfully match the look and feel of the report to the LCBO’s overall corporate image. The report included original photos of employees and their individual stories, which served to highlight their contributions to the success achieved by the LCBO in that year.
Responsible for art direction of location photography, design, layout and production. Managed the press proofing of the report to ensure that the design specifications and the client’s expectations were met.
LCBO Director of Communications Bill Kennedy and LCBO’s stakeholders confirmed that the report achieved its communication objectives., DH creative reduced costs and helped to elevate the brand.
Web, Print & Electronic CollateralThe Canadian Organization of Medical Physicists (COMP), is the main professional body for medical physicists practicing in Canada.
Responsible for the art direction and production of all print collateral, and various electronic presentations and web properties.
DH Creative continues to supply COMP with it’s design needs.
COMPREHENSIVE REBRANDING The H. Lavity Stoutt Community College is the national college of the British Virgin Islands.
Responsible for complete brand overhaul and the art direction / production of the college’s website and all print collateral.
The designs had to reflect the college’s need for an upbeat and modern image while keeping production costs low and promoting the school as a world class educational institution.
The design had to meet with the expectation of the President and senior staff, and compete with international post secondary institutions in the region and beyond.
Successfully rebranded the college and brought a consistent and modern aesthetic to the school. Through advanced search engine optimization, traffic was effectively doubled with the college appearing on first page of Google results for selected key phrases.
• Video slider
• Mega menu
• Facebook feed embedded in tab
• News slider updated automatically on home page when news item is published
• Upcoming events: section updated automatically when new event is created
• Youtube videos automatically calls from customizable Youtube playlist
• HTML newsletter automatically generated, and sent to subscribers list when news items have been published on site
The Board and senior staff confirmed that the rebranded site exceeded all communication objectives and has resulted in an overall 50% increase in traffic to the site.
The West Indian Trading Company is the premier supplier and consultant for high end furnishings and home & office décor in the Cayman Islands.
Responsible for the art direction and production of full print advertising campaign, with the ads still being featured in the Cayman Island’s most prominent publications.
Advertising Print CampaignsKirk Freeport Ltd. has been the premier retailer of duty free jewellery, watches, fragrances, leather, crystal and accessories in the Cayman Islands since 1972. The company has 22 stores in the Caymans, and stocks the widest range of duty-free products in the Caribbean.
Responsible for the art direction (including photographic) and production of several full print advertising campaigns, as well as catalogue design and production. The ads still appear in Grand Cayman’s most prominent publications.
Tyndale offers a variety of degree programs in a wide range of disciplines and fully accredited programs at both the undergraduate and graduate levels. Founded in 1894, currently there are over 1,200 students and 9,000 alumni.
Provided art direction for Tyndale’s annual report.